JACQUES: First released in 1998 by Belgian software company Image-Line Studios, Fruity Loops’ look and intuitive design made it feel more like a video game than a professional music making application, which according to co-founder Jean-Marie Cannie, was the original business plan for the studio.
Probably took me like 10 minutes to make it and everybody knows I made 10 million dollars off of the song “Crank That.” JACQUES: FL Studio, originally called Fruity Loops, is one of, if not the most, influential beat program since the MPC. SOULJA: I did “Crank That,” right, on this program called Fruity Loops. JACQUES: It’s September 2007 and the number one song in the country is Soulja Boy’s hit, “Crank That.” JACQUES: From it’s viral explosion to subverting the gatekeepers, Soulja rewrote the rules of the music industry and hip-hop in many ways, especially with how he produced his beats.
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